Background
For over 25 years, Dr. Wheel has been repairing rims and wheels with unmatched craftsmanship and customer care. Known locally for quality and reliability, the business built a loyal following offline — yet its online reputation didn’t reflect its legacy.
By January 2025, despite thousands of satisfied customers served over the decades, Dr. Wheel’s Google Business profile showed only 100 reviews. That’s fewer than one new review every three months.
The Challenge
- Longevity vs. Online Proof: 25+ years of credibility wasn’t visible to potential customers searching online.
- Ineffective Incentives: The team tried offering employees $5 per review to encourage customers, but results were inconsistent and expensive.
- Lost Opportunities: With competitors outpacing them on Google, Dr. Wheel risked losing new business simply because reviews didn’t match their true reputation.
The Turning Point
In early 2025, Dr. Wheel partnered with Review Engine, Tiny Mammoth’s automated review and reputation platform. The breakthrough wasn’t just automation — it was the personalized, branded images Review Engine uses in every customer touchpoint.
Instead of a generic text message, customers received a custom-branded image request that felt genuine, professional, and personal. This shifted reviews from an afterthought into a natural extension of Dr. Wheel’s service.
The Results
The difference was dramatic:
- Explosive Growth: Reviews surged from 100 in January to 900+ by August — an 800% increase in under 8 months.
- Lower Costs: Review Engine outperformed the $5-per-review incentive program, delivering more reviews at a fraction of the cost.
- Better Engagement: Customers responded enthusiastically to personalized requests, leaving not only star ratings but detailed, heartfelt feedback.
Why It Worked
- 25 Years of Trust, Amplified Online – Review Engine turned decades of goodwill into digital proof.
- Personalized, Branded Images – Messages felt warm and authentic, not like mass blasts.
- Frictionless Experience – Customers could leave reviews with just a click.
- Consistent Automation – No more relying on employees to remember to ask.
- Cost-Efficiency – Freed up budget while producing better results than cash incentives.
Business Impact
- Local SEO dominance: With nearly 1,000 reviews, Dr. Wheel now outranks competitors and captures more “near me” searches.
- Customer acquisition: The sheer volume and freshness of reviews increased inbound calls and bookings.
- Employee relief: Staff no longer had to “chase reviews” — they could focus on delivering great service.
- Scalable growth: The process runs automatically, ready to support future expansion.
Quote from the Owner (placeholder, until we get one)
“We tried paying $5 per review and barely moved the needle. Review Engine changed everything. The branded images connect with customers on a personal level — and the results speak for themselves. We went from 100 reviews in January to over 900 in August.”
Customer Voice (example callout box)
★★★★★
“They came to me the same day, fixed my rim quickly, and the process was seamless. I wouldn’t go anywhere else!” – Dr. Wheel Customer
At a Glance
Industry: Mobile Wheel Repair
Years in Business: 25+
Before: 100 reviews after decades in business
After: 900+ reviews in 8 months
Key Driver: Personalized, branded review requests with Review Engine
Key Takeaway
After 25 years of excellence, Dr. Wheel finally found a way to reflect its offline reputation online. With Review Engine, they scaled from 100 to 900+ reviews in under a year, proving that the right system can transform decades of customer satisfaction into digital trust that drives growth.
